-
Allbirds
The sustainable footwear brand beloved of Silicon Valley is calling for shoppers to ‘break tradition, not the planet’. Instead of reducing its prices, Allbirds is raising them by GBP1, matching that increase and giving the proceeds to Fridays for Future, the international, youth-led climate movement founded by the activist Greta Thunberg. Mizzles high-top trainers, GBP131, allbirds.co.uk
Photograph: allbirds.co.uk
-
Cinta
This small, independent Britain-based label is offering 20% off and donating GBP10 with every order to No More Plastic, an initiative created to generate public awareness about plastic pollution. The Alba cardigan, GBP95, cinta-the-label.com
Photograph: cinta-the-label.com
-
Lora Gene
This sustainable, B Corporation-certified womenswear brand, which ensures fair working conditions and pay, is giving shoppers up to 20% off. Every discount will be matched by the company to top up its garment workers’ wages. Olivia colour-block blue dress, GBP89, loragene.com
Photograph: loragene.com
-
Birdsong
Birdsong’s garments are handmade to order by migrant women based in Tower Hamlets, London, to whom it pays the London living wage. For Black Friday, customers can choose whether to take a 10% or 15% discount, or add a tip to their order to support Birdsong’s work. All items are made from reclaimed and recycled fabrics and packed and posted by a charity working with adults with learning disabilities. Cardigan, GBP175, Birdsong.london
Photograph: birdsong.london
-
-
Chalk
This London-based jewellery studio, run by Malaika Carr, a practising architect, is donating 20% from each sale to Refuge, which supports people experiencing domestic violence. Chalk is also offering up to 20% off select pieces. Themba earrings, GBP110, thechalkhouse.com
Photograph: thechalkhouse.com
-
Baukjen
Between Black Friday and Cyber Monday, Baukjen (and its sister brand, Isabella Oliver) is donating all profits to four charities. The company is carbon net-neutral, plastic-free and at least 90% of the fabrics it uses are responsibly sourced. The four charities are Centrepoint, the Trussell Trust, Papyrus and the Prince’s Trust. Blouse, GBP69, baukjen.com
Photograph: baukjen.com
-
House of Sunny
The hip London label, which uses recycled or organic fabrics, biodegradable bags and a low-water production method (called e-flow), will be planting a tree for every purchase and offering up to 30% off some items. Dress, GBP98, houseofsunny.co.uk
Photograph: houseofsunny.co.uk
-
High Hope
This leisurewear company promises to plant a tree with every purchase over the Black Friday weekend. Plus, it is offering up to 40% off. Sweatshirt, GBP27.95, highhope.co.uk
Photograph: highhope.co.uk
-
-
Maison Bent
For Black Friday, instead of offering discounts, this independent, female-run label is offering to make any of its pieces using leftover fabrics, which you can choose from the company’s site or Instagram account. Dress, GBP250, maisonbent.com
Photograph: Rowben Lantion
-
Alohas
This Spanish footwear brand is sidestepping Black Friday altogether. Instead of offering discounts, it asks that you only buy what you really need. Velvet slides, GBP108, alohas.io
Photograph: alohas.io
-
London Sock Company
This brand is taking 15% off all items and for every order in November will donate two pairs of socks to charities including Crisis. Organic cotton socks, GBP18, londonsockcompany.com
Photograph: londonsockcompany.com
